888 Casino
As the Creative Director at 888.com’s casino unit, I adeptly navigated the realms of UI/UX, art direction, and design, orchestrating a team of versatile designers across multiple locations. With a hands-on approach, I provided consistent creative guidance to ensure campaigns aligned seamlessly with brand guidelines, spanning diverse media such as video, digital, social, and print. Serving as the lead designer on significant initiatives, I conceptualized and presented captivating campaigns that resonated with intellect and engagement, bolstering the brand’s impact across web, mobile, and various touchpoints.
My expertise extended to the UI/UX domain, where I crafted meticulous wireframes, interactive prototypes, and assets, leveraging user experience testing insights to refine and innovate products. As a thought leader, I championed user-centric design strategies, collaborating seamlessly with cross-functional teams to drive innovation and enhance user experiences. My tenure as Creative Director at 888.com is marked by a dynamic blend of strategic leadership, creative ingenuity, and a deep commitment to elevating both campaigns and user interactions.
