Wisdo Health
Wisdo Health is a pioneering healthcare platform dedicated to empowering individuals on their mental and emotional well-being journeys.
With over 20 years of experience in UI/UX design, web design and marketing, I am thrilled to showcase my creative journey and expertise in crafting exceptional user experiences. Through a combination of meticulous attention to detail, a passion for simplicity and elegance, and a deep understanding of user needs, I strive to deliver visually captivating and intuitive designs. Each project represents an opportunity for me to solve complex design challenges, collaborate with cross-functional teams, and exceed expectations. I am excited to embark on new creative endeavors and work together to create impactful and memorable designs that leave a lasting impression. Let's explore and create something extraordinary!
Crafting intuitive and visually captivating user experiences through thoughtful UI and UX design.
Expert in Figma, providing expert consultation and building comprehensive design systems for seamless collaboration and efficient design workflows.
Seasoned director and visionary team leader, driving innovation, fostering collaboration, and empowering creative professionals to deliver exceptional design solutions.
Transforming brands and captivating audiences through impactful web and marketing design solutions.
Elevate App & Website user experience with my UI & UX Consulting to companies and individuals.
Unleashing the power of AI, I collaborate with AI creative tools to push creative boundaries, delivering groundbreaking and captivating designs.
Wisdo Health is a pioneering healthcare platform dedicated to empowering individuals on their mental and emotional well-being journeys.
Our company strategy intertwines user-centered UI/UX design with the mission of revolutionizing mental health, creating a seamless platform that empowers individuals on their well-being journey.
Our design aspect focuses on creating visually captivating and intuitive interfaces that prioritize user-centric experiences.
Our design aspect places a strong emphasis on crafting immersive and meaningful user experiences that exceed expectations and drive positive engagement.
As the Head of UI & UX at Wisdo Health, my journey has been marked by a range of responsibilities aimed at creating a seamless and impactful user experience. I have overseen the entire process of product development, from conducting user research and testing to inform design decisions, to crafting intuitive user interfaces and optimizing the overall user experience. Alongside a talented team, I have focused on understanding user needs, pain points, and behaviors through extensive research, ensuring that our product aligns with their expectations. By leveraging this valuable insight, we have iteratively refined our design solutions, incorporating user feedback to continuously improve the user experience. In addition, I have been instrumental in building a strong brand identity, including the development of a design system and creation of marketing materials that effectively communicate our message to the target audience, fostering brand recognition and consistency across all touchpoints.
As the Creative Director at 888.com’s casino unit, I adeptly navigated the realms of UI/UX, art direction, and design, orchestrating a team of versatile designers across multiple locations. With a hands-on approach, I provided consistent creative guidance to ensure campaigns aligned seamlessly with brand guidelines, spanning diverse media such as video, digital, social, and print. Serving as the lead designer on significant initiatives, I conceptualized and presented captivating campaigns that resonated with intellect and engagement, bolstering the brand’s impact across web, mobile, and various touchpoints.
My expertise extended to the UI/UX domain, where I crafted meticulous wireframes, interactive prototypes, and assets, leveraging user experience testing insights to refine and innovate products. As a thought leader, I championed user-centric design strategies, collaborating seamlessly with cross-functional teams to drive innovation and enhance user experiences. My tenure as Creative Director at 888.com is marked by a dynamic blend of strategic leadership, creative ingenuity, and a deep commitment to elevating both campaigns and user interactions.
Surfs-App is your ultimate companion for surf enthusiasts, providing real-time surf forecasts and personalized insights for your favorite beaches. Whether you’re a seasoned rider or just starting out, Surfs-App empowers you to make the most of every wave. Get instant updates on wave height, wind speed, swell direction, and more, all tailored to your preferences. Join a vibrant surf community, share your own observations, and receive alerts when your ideal conditions align. With Surfs-App, every ride is a perfect ride.
iChallenge is the ultimate companion app for aspiring basketball players and their coaches. Designed specifically for teenagers who are passionate about basketball, iChallenge offers a dynamic platform that combines skill-building challenges, team engagement, and player statistics tracking. Whether you’re training solo or as part of a coaching team, iChallenge is your go-to app to enhance your skills, stay motivated, and track your progress on and off the court.
Goals and Objectives:
Skill Enhancement: iChallenge aims to help teenagers improve their basketball skills through a variety of fun and engaging challenges. These challenges are carefully crafted to focus on different aspects of the game, such as shooting accuracy, dribbling skills, defensive techniques, and more.
Team Collaboration: The app fosters teamwork by allowing coaches to create and assign challenges to their players. This promotes healthy competition within the team and encourages players to push their boundaries to complete challenges successfully.
Player Empowerment: iChallenge empowers players by giving them the tools to track their progress over time. By offering a detailed dashboard that showcases ongoing challenges, completed tasks, and personalized game statistics, players can set goals, monitor their growth, and make informed decisions to improve their performance.
Coach-Player Communication: Coaches can use iChallenge to communicate directly with their players, offering guidance, feedback, and motivation. This fosters a strong coach-player relationship and helps players receive personalized support on their basketball journey.
Goals and Objectives:
Skill Enhancement: iChallenge aims to help teenagers improve their basketball skills through a variety of fun and engaging challenges. These challenges are carefully crafted to focus on different aspects of the game, such as shooting accuracy, dribbling skills, defensive techniques, and more.
Team Collaboration: The app fosters teamwork by allowing coaches to create and assign challenges to their players. This promotes healthy competition within the team and encourages players to push their boundaries to complete challenges successfully.
Player Empowerment: iChallenge empowers players by giving them the tools to track their progress over time. By offering a detailed dashboard that showcases ongoing challenges, completed tasks, and personalized game statistics, players can set goals, monitor their growth, and make informed decisions to improve their performance.
Coach-Player Communication: Coaches can use iChallenge to communicate directly with their players, offering guidance, feedback, and motivation. This fosters a strong coach-player relationship and helps players receive personalized support on their basketball journey.
Wisdo Health - As the Head of UI & UX (hands-on), I am entrusted with the critical responsibility of shaping the user experience for our healthcare platform. With a focus on empathy and user-centric design, I lead a talented team of designers to create intuitive, accessible, and visually captivating interfaces. By applying data-driven insights and conducting thorough user research, we ensure that our platform meets the unique needs of our users, providing a seamless and empowering experience. Through collaboration with cross-functional teams and a deep understanding of the healthcare landscape, I drive the development of innovative solutions that enhance the well-being of our users and make a positive impact on their lives.
Hands-on, Recruit, Grow, Manage, Lead and Mentor a team of talented and versatile individual designers (local country and abroad), managing their tasks and priorities. Actively provide creative feedback and direction to the creative team across all functional areas of art direction, design and editorial to ensure consistent execution of campaigns across all brand and creative guidelines.Provide direction on how to leverage campaigns appropriately by medium across a wide range of media types – video, digital media, organic social media, paid social media, company website, etc.Lead designer on major projects, presenting concepts and campaigns that are unique, engaging, intelligent and creative.Support Marketing across all touch points such as web, mobile, print, video, social, events, presentations and more.Present campaigns to executive leadership and entire company at key moments throughout the year.UI & UX Domain Create user experience wireframes, specifications, mockups, documentation, assets and interactive prototypes.Transform and apply data gathered through qualitative ad quantitative user experience testing and marketing.Serves as a subject matter expert and thought leader on user experience design for Marketing.Collaborate with Product Management, Business, and Engineering to conceptualize new products and improve existing solutions.
Designs across web, mobile apps, and in-store environments, ensuring a consistent user experience across different platforms.Works through Marketing design problems from beginning to end: conceptualizes new products and features, designs storyboards, workflows, interactions, wireframes, high fidelity mockups, and design standards based on business goals and user research.Champions user experience design throughout the organization and contributes to making it an essential process for improvement and innovation.